Hearth
Phased skincare and haircare, calibrated to you

Your skin and hair, decoded.

A 60-second scan, a 2-minute quiz, and a routine that waits until your skin is ready.

  • Photos are never stored
  • No medical claims
  • Cancel anytime
Hydration74
Sensitivity38
Texture81
Redness29

Example output. Your results are personalized.

Stop guessing. Start knowing.

The Reddit rabbit hole

Hours on r/SkincareAddiction, and you still don't know what your skin needs.

The influencer routine that broke you

Too many actives at once, a purge that wasn't a purge. We've been there.

The dermatologist who didn't listen

A ten-minute appointment and three prescriptions — but no actual plan.

The process

How it works

  1. 1

    Scan

    60 seconds, one photo per track

  2. 2

    Quiz

    2 minutes, real questions, no upsells

  3. 3

    Routine

    5 phases over ~5 months, each calibrated when you're ready

  4. 4

    Adapt

    Daily check-ins drive whether the routine advances. Irritation auto-holds the phase.

The 5-phase approach

  1. 1

    Foundation

    Month 1

    Barrier repair only — cleanser, moisturizer, SPF. No actives yet.

  2. 2

    Introduction

    Month 2

    One active, a few times a week. We hold the phase if irritation rises.

  3. 3

    Build-up

    Month 3

    Frequency rises if tolerated; a second active is layered in safely.

  4. 4

    Optimization

    Months 4-5

    Routine targets your top concerns from the scan and quiz.

  5. 5

    Maintenance

    Ongoing

    A stable routine with quarterly re-scans to recalibrate.

Two tracks. One app. Both included.

Overlapping swatches of clear and golden facial serum

Skincare

  • Photo-based skin score
  • Per-concern phase progression
  • Irritation gate auto-holds the routine if your skin isn't ready
  • AM/PM/weekly step structure
Start skincare scan →
Macro close-up of glossy copper-toned hair strands

Haircare

  • Two-photo scan: hair length + scalp
  • Scalp-focused first phase
  • Adapts for color treatment, heat use, wash frequency
  • Same 5-phase structure
Start haircare scan →

Porosity can't be reliably determined from a photo. We collect it via the quiz, not by faking analysis.

Honest pricing

The free tier is useful. The paid one is fair.

Free

$0

Try it forever

  • 1 scan per month, per track
  • Your score and the full breakdown behind it
  • Daily check-ins, for as long as you want them
  • The ingredient checker
Start free →

Pro

  • Everything in Free, plus:
  • Unlimited scans
  • Your full 5-phase routine (skin + hair)
  • Adaptive phase progression
  • Score history and the progress chart
  • Every ingredient flagged, not just the summary
  • Ask why a step or an ingredient is in your routine
  • Opus-tier AI on every routine
Subscribe →

No free trial — you're charged when you subscribe, and you can cancel any time.

Cancel anytime in settings. No 'are you sure' modals.

Questions, answered.

How accurate is the AI analysis?

More than a quiz, less than a dermatologist in the room. It reports its confidence and says so when it’s unsure.

Is my photo stored?

Not by default and not at all. Photos are analysed and discarded when the scan finishes — nothing is stored to leak, delete, or train on. Any future progress tracking would be opt-in.

What if you see something medical?

Anything that looks medical — cystic acne, rosacea-like patterns, suspicious moles, scalp inflammation — is flagged, and we tell you to see a dermatologist. We don’t diagnose and we don’t prescribe.

Can I cancel?

One tap from settings. No win-back flow, no exit survey. Cancel mid-trial and you’re not charged.

Is this safe for sensitive skin / rosacea / eczema-prone?

Phase one is barrier repair only — no actives, no fragrance — and later phases adapt to the sensitivity you report. If you’re mid-flare, or a dermatologist is treating something specific, pause and come back.

Stop guessing.

Take a 60-second scan. See what your skin actually needs. Decide from there.

Free forever. No card required to scan.

Built by one developer, with AI assistance and no clinical oversight. How it’s made